Freelancers typically charge $500 to $1,500 for a basic site, $1,500 to $5,000 for a custom small business site and $5,000+ for stores and complex builds. How to set your price, with a worked formula and monthly plans, September 2026.
Short answer (updated September 19, 2026): most freelancers charge $500 to $1,500 for a basic template-based site, $1,500 to $5,000 for a custom small business site, and $5,000 or more for online stores and complex builds, plus $50 to $300 a month for ongoing care. The right price for you comes from your target hourly rate multiplied by honest hours, not from what others charge.
Build your client website. Start free with a template site and publish it on a we.inc address, no card. Or describe your business in one prompt and the We.Inc AI builder drafts the whole site, on paid plans from $20/mo. Start building free, or start from a design made for web design agencies, marketing agencies or consultants.
This guide gives you a formula, market ranges to check it against, and the monthly plans that turn one-off projects into steady income.
| Project | Beginner | Experienced freelancer | Specialist or senior |
|---|---|---|---|
| One-page site or landing page | $200 to $600 | $600 to $1,500 | $1,500 to $4,000 |
| 5-page small business site, template | $300 to $1,000 | $1,000 to $2,500 | $2,500 to $5,000 |
| 5 to 10 page custom design | $1,000 to $2,500 | $2,500 to $6,000 | $6,000 to $15,000 |
| Online store, under 100 products | $1,500 to $3,000 | $3,000 to $8,000 | $8,000 to $20,000 |
| Redesign of an existing site | $500 to $1,500 | $1,500 to $5,000 | $5,000 to $12,000 |
| Monthly care plan | $30 to $75 | $75 to $200 | $200 to $500 |
These are typical ranges from freelance marketplaces and published freelancer price pages in 2026, and they vary widely by country. Use them to sanity-check your own number, not to set it.
Project price = (estimated hours x target hourly rate) x 1.2 + direct costs.
Work backwards from what you need to earn:
The freelance rate calculator does this in a minute.
For a typical 5-page small business site:
| Task | Hours |
|---|---|
| Discovery call and brief | 2 |
| Sitemap and structure | 2 |
| Design or template customisation | 8 to 15 |
| Building pages and mobile layouts | 8 to 12 |
| Copy editing and content loading | 4 to 8 |
| SEO basics, forms, analytics | 3 |
| Revisions (2 rounds) | 4 to 6 |
| Launch, domain and handover | 2 |
| Total | 33 to 50 |
At $64 an hour and 40 hours: 40 x $64 = $2,560, x 1.2 buffer = $3,072, plus any direct costs like premium plugins or stock photos. Round to $3,000 or $3,100 and present it as a fixed project price.
The 1.2 buffer covers the unbilled work every project has: emails, waiting for content, small extras. Most new freelancers skip it and quietly lose money.
For agencies and freelancers packaging these into tiers, the agency pricing calculator helps set Good, Better, Best prices.
One-off projects make income lumpy. Care plans smooth it. A freelancer with 20 clients on a $100 a month plan has $2,000 a month before starting any new project. Typical plans bundle hosting, updates, backups, monitoring and an hour or so of edits. We cover structure and tiers in detail in website care plans, and what clients typically expect to pay in website maintenance cost.
The catch is your cost per site. If each client site sits on its own builder subscription at $20 to $40 a month, a $100 plan leaves a thin margin. A white-label website builder fixes that: all client sites run under your brand on one bill.
| We.Inc white-label plan | Monthly price | Client sites | Cost per site |
|---|---|---|---|
| Lite | $99 | 25 | About $3.96 |
| Launch | $499 | 250 | About $2.00 |
| Scale | $999 | 1,000 | About $1.00 |
Lite includes your own domain. At a $100 a month care plan, a site that costs you about $4 in platform fees leaves nearly all of the fee for your time and profit. The reseller margin calculator runs the numbers for your own prices, and white label for freelancers explains the setup.
Set your website price from your target hourly rate and honest hours, then check it against the market ranges above. For most freelancers that means $1,500 to $5,000 for a small business site plus $50 to $300 a month in care. The buyer's side of this conversation is in how much it costs to build a website and website design cost; read them so you know what your clients are comparing you against.
Build your client website free today. Sign up free, start from a template site and publish it free on a we.inc address. AI builds from one prompt on paid plans from $20/mo. Prefer a head start? Start from the design for web design agencies, marketing agencies or consultants.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans are custom priced, with no per-site fees.