The website builder made for private investigators.
A private investigator's website has to project discretion and legitimacy: the kinds of cases you take, your license number and jurisdiction, how confidentiality works, and a safe way to make first contact. On we.inc the AI builds those pages from your description, with a confidential inquiry form that emails you. Keep that form brief and never collect case evidence or sensitive personal data through it; we.inc is not a compliance tool, so check your state licensing board's advertising rules.
Pages every private investigation website needs
- Home: What you investigate, where you are licensed, and a discreet 'request a confidential consultation' button. Clients arrive worried and want to feel safe immediately.
- Services: Surveillance, background checks, infidelity cases, insurance fraud, skip tracing, process serving, and workplace investigations, each with what's involved. Specifics show experience.
- For Attorneys & Businesses: Litigation support, witness location, due diligence, and how you deliver reports. Law firms and insurers are repeat clients with different needs.
- Licensing & Credentials: Your state license number, insurance, and relevant background such as law enforcement or military service. Many states require the license number in advertising.
- How It Works: Consultation, retainer, investigation, and report. Explaining the process and what you legally can and cannot do sets honest expectations.
- Confidential Inquiry: Name, a safe phone or email, best time to reach them, and case type only. Invite them to share details on a call, not on a web form.
Try this prompt
Make a website for Northgate Investigations, a licensed private investigation firm in Phoenix, Arizona, run by a former detective. We handle surveillance, background checks, insurance claim investigations, and skip tracing for individuals and law firms. Show our Arizona license number in the footer, add a separate page for attorneys, a How It Works page explaining consultation and retainer, and a confidential inquiry form that only asks for name, safe contact method, and case type.
How should a PI site describe its services without overpromising?
Describe the methods and the deliverable, not the outcome. Say what a background check, surveillance job or skip trace involves, what the client receives at the end, such as a written report with photos, and roughly how long it takes. Avoid suggesting you can access records the law does not allow. Check your state licensing rules on what investigators may advertise before you publish service pages.
Should I keep my office address private on my website?
You can, and many investigators do. Listing the region you serve and a phone number is enough for most clients. If you want a Google Business Profile, it can be set up as a service-area business without showing a street address. Some states require a licensed address on advertising, so check your licensing rules first and use a staffed office or registered address where required.
Website options for a private investigator
Investigators need a site that looks discreet and credible to both private clients and attorneys. The usual routes are a state association directory listing, a legal or PI marketing agency, a general builder, or a simple site you build and control.
| Option | Good for | Watch out for |
|---|---|---|
| State PI association directories | Attorneys and insurers often search member lists, and membership signals that you follow a code of ethics. | Listings are brief and only open to members, so they point to your site rather than replace it. |
| Legal and investigator marketing agencies | Copy written with licensing and advertising rules in mind, often with paid search. | Ongoing fees, and the same agency may serve competing investigators in your area. |
| Squarespace or Wix | A tidy, professional site for a solo investigator who writes well. | Their default forms invite long messages; you have to trim them so clients do not send case details by web form. |
| we.inc | Describe your services and who you work for to get service pages, an attorney page, your licence details and a short confidential contact form. | There is no case portal or encrypted file exchange, so share reports through a secure service you control. |
A separate page for attorneys and insurers, with the case types you take and how you report, often brings steadier work than consumer pages.
A real private investigation site, not a template
This is Sable Ridge Investigations, a private investigation business we described to the AI in a sentence. See the Sable Ridge Investigations example site.
Start from this design
Three designs that suit a private investigation website.
- Black & Neon Green Security Firm
- Dark & Gold Litigation Law Firm
- Text-Led Management Consulting
About private investigation website design on we.inc
A private investigation website designed around your actual services and prices, not a stock layout. Describe the business and the AI writes and builds every page.
Who this private investigation website design suits
- Private investigators
- Background checks
- Surveillance firms
What makes a private investigation website work
License number in the footer
Many licensing boards require the agency license number on all advertising, including websites. Tell the AI your number and jurisdiction and it will place it on every page; confirm the exact wording your board requires.
Stay within the law in your copy
Avoid promising things investigators cannot legally do, such as accessing phone records or bank accounts. Accurate descriptions protect your license and set honest expectations.
Safe contact options
Clients in domestic situations may share devices. Ask for a safe way to contact them and add a note about clearing browser history. Keep evidence and case files off the website entirely.
Retainers outside the site
The site takes inquiries, not cases. Send retainer agreements and invoices through your own systems or your own Stripe account after the consultation.
What it costs
The free plan publishes template sites (up to three) on a we.inc address, without AI or a custom domain. AI building and revisions start with Starter at $20/mo. A discreet firm domain needs a paid plan, with the name itself generally costing $10-20 a year.
Free for 3 template sites, without AI; AI building from $20 a month. Compare plans
Frequently asked questions
Is the inquiry form secure for sensitive cases?
It emails you the details submitted, so keep it to name, contact method, and case type. Discuss specifics by phone and store case information in your own secure systems.
Do I have to show my license number?
Many states require it in advertising. Check your licensing board's rules and have the AI add it to the footer.
Can clients track case progress on the site?
No. There is no client portal or login. Share reports through a secure file-sharing service you control.
Can I post client testimonials?
Only real ones, with permission, and with identifying details removed. Some boards regulate testimonials, so check first.
Can I have a separate page for law firms?
Yes. Ask the AI for an attorney services page covering litigation support, witness location, and reporting format.
Is there a private investigator website template?
Yes. You can start from a catalogue template, such as the formal Sterling & Vance layout, and rename its sections to your case types, or describe your agency and let the AI draft the pages. Template sites publish free on a we.inc address.
What is an affordable way to get a private investigator website designed?
Start from a free template on a we.inc address, then move to Starter at $20 a month when you want AI to write and edit the pages and connect your own domain. Hosting and SSL are included on every plan.
Is hosting included?
Yes. Every We.Inc site is hosted for you, including SSL. Your own domain needs a paid plan.
Private investigator website design: five designs, compared on first contact
Private investigator website design is about trust before anything else: licensed where, which cases, and a discreet way to reach out. Below, a PI sample site, a showcase build, two related samples and a catalogue template, each read for how a worried client or an attorney makes first contact.
How these were picked
The private investigator, process server and security company samples from our library, the PI showcase build, and the Sterling & Vance law template for a formal look. Sable Ridge Investigations is the lead demonstration; its license history, prices and reviews are made up. Checked 27 September 2026. Every design here is from the We.Inc library and is labelled as a sample or template. None is a customer site, and no entry claims results.
1. Sable Ridge Investigations
Sample site built by our AI (made-up business). Open it
Task: A private client weighing whether to hire an investigator.
Design choice: "Evidence that holds up in a courtroom" with "Request a consultation" and "See case types". Each case type (surveillance, background checks, domestic, insurance fraud, skip tracing) has a price or from-price, and the About names the state licensing board.
Limitation: The consultation button opens a form that emails you. Keep sensitive details out of it and say so on the page.
2. Lone Star Investigations (showcase)
Showcase build from a one-line prompt (made-up business). Open it
Task: A solo PI who wants a first draft fast.
Design choice: Built from "A website for a private investigators business in Austin, Texas".
Limitation: A one-sentence draft. Add your license number, case types and confidentiality wording.
3. Northgate Legal Support
Sample site built by our AI (made-up business). Open it
Task: An attorney sending a job to a legal support firm.
Design choice: "Submit a job" and "Check rates" up top, with flat prices for standard and rush service and skip tracing.
Limitation: Built for process serving. Borrow the attorney-first layout, not the services.
4. Ironhold Security Group
Sample site built by our AI (made-up business). Open it
Task: A firm that also sells guard or patrol work.
Design choice: "Request coverage" and "See patrol rates" with hourly rates per officer type.
Limitation: Security, not investigations. Useful only if you offer both.
5. Dark & Gold Litigation Law Firm
Business template from the We.Inc library (demo site: Sterling & Vance LLP). Open it
Task: An agency that wants a formal, legal-style tone.
Design choice: Sterling & Vance opens with "Request a Consultation" and practice-area cards in a restrained, serious style.
Limitation: A law firm template: rename practice areas to case types and remove the placeholder results figures.
Task comparison
| Design | Private client consult | Attorney referral | Background check |
|---|---|---|---|
| Sable Ridge Investigations | Yes, free consult | Yes, court-ready reports | Yes, from-price |
| Lone Star Investigations (showcase) | Add it | Add it | Add it |
| Northgate Legal Support | No | Yes, lead audience | No |
| Ironhold Security Group | No | No | No |
| Dark & Gold Litigation Law Firm | Yes, consult button | Adapt | Adapt |
Walkthrough: a client requesting a consultation on the Sable Ridge sample
- They land on "Evidence that holds up in a courtroom" and see "Request a consultation".
- "What we investigate" opens with a free thirty-minute consultation and a realistic scope.
- The About names the licensing board, insurance and investigator backgrounds.
- Edit prompt to add discretion cues: "Add a note by the form that we never send email to a shared address unless asked, and a call-only option."
Copyable build brief
A website for [agency name], a licensed private investigation agency in [state]. License number [number]. Case types: [surveillance, background checks, domestic, insurance fraud, skip tracing]. A page for attorneys and insurers. A discreet consultation form asking only name, safe contact method and case type. A confidentiality section. FAQ on cost, what is legal to investigate and how reports are delivered.
What We.Inc does and does not do here
| Secure case file sharing | Not built in. Use an encrypted file-sharing service and link it. |
| Advertising rules for PIs | We.Inc does not check them. Confirm your state board's rules on license display and claims. |
| Publishing for free | Free plan: up to 3 template sites on a we.inc address. No AI credits and no custom domain. |
| Having the AI write and change the site | Paid plans: Starter $20/mo, Pro $49/mo, Max $99/mo. You describe the business, then edit by clicking or by asking in chat. |
| Your own domain | Paid plans only. |
| Taking payments | Through your own Stripe account, so the money goes to you. We.Inc does not hold funds. |
| Forms | The AI builds contact and request forms. A synced booking calendar is not built in: link the scheduling tool you already use. |
What to adapt
- License number and board on every page footer.
- A form that asks for a safe contact method.
- A separate page for attorneys.
What not to copy
- The sample license dates, prices and reviews.
- Promising results or methods your state does not allow.
Start from a suitable design
Start building this private investigator website. Or check costs with the website cost calculator, test a current site with the website grader, and see pricing.
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