Brewery Website Examples: What Works and How to Build Yours

Sample site built by our AI, not a customer site. Ironwake Brewing is a made-up business; our AI wrote every section, from the headline to the 4-question FAQ. Ironwake Brewing in Grand Rapids, Michigan. A 15-barrel brewhouse, sixteen taps, taproom and patio. Tours Saturdays, crowlers and kegs to go.

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Four brewery and taproom website designs, compared by what a visitor needs to do

A visitor on a brewery's site wants to know what is pouring, whether they can bring kids, dogs or food, and when the taproom is open. The designs below come from a brewery, a winery tasting room and a neighbourhood bar, which answer the same visitor questions.

How these were picked

One sample brewery site and one showcase brewery build, plus a winery and a bar sample, included because both run a tasting or taproom menu the way a brewery does. For each we read the design and noted the first button, how pours are priced and what a visitor still has to ask. Checked 27 September 2026. Every design here is from the We.Inc library and is labelled as a sample or template. None is a customer site, and no entry claims results.

1. Ironwake Brewing

Sample site built by our AI (made-up business). Open it

Task: A visitor checking what is on tap and the house rules.

Design choice: "Sixteen taps, and half of them are lagers" with "See what's pouring" and "Book a tour". Pint, house beer $7, Flight of four $12, 32 oz crowler $12 to $16, 1/6 barrel keg to go from $95. The FAQ opens with "Do you serve food?" and "Are kids and dogs allowed?".

Limitation: "See what's pouring" needs a live tap list. Link or embed the list you already keep up to date.

2. Brooklyn Brew Co

Showcase build from a one-line prompt (made-up business). Open it

Task: A brewery that wants a strong brand look.

Design choice: "Where great beer meets community" in large type over a bridge photo, with Range, Taproom, Tours and Trade in the menu and a line about keeping a fixed range.

Limitation: The headline is hard to read over the photo, and the first screen has no hours or button. Add taproom hours and a clear "See the beers" button.

3. Hallow Creek Vineyards

Sample site built by our AI (made-up business). Open it

Task: A visitor booking a seated tasting.

Design choice: "Thirty-one acres, one family, seated tastings" with "Reserve a tasting" and "Join the wine club". Seated estate tasting $35 per guest, a reserve flight $65 and a quarterly club from $180 per shipment. The FAQ asks "Do I need a reservation?".

Limitation: A winery, not a brewery. Borrow the reservation and club layout if you run seated tastings or a beer club.

4. The Copper Latch

Sample site built by our AI (made-up business). Open it

Task: A group checking whether they can book a room.

Design choice: "Ninety bourbons and a kitchen open till one" with "See the list" and "Book the back room". Draft beer $6 to $9, Bourbon flight $24 and a back room for up to 35 guests from a $400 minimum.

Limitation: A bar, not a brewery. Borrow the private room offer if your taproom hosts groups.

Task comparison

DesignPint or glassFlightBeer to go
Ironwake Brewing$7Four for $12Crowler $12 to $16
Brooklyn Brew CoYou add itYou add itYou add it
Hallow Creek VineyardsNot listedReserve flight $65Club shipments
The Copper LatchDraft $6 to $9Bourbon flight $24Not offered

Walkthrough: planning a visit on the Ironwake sample

  1. The visitor lands on "Sixteen taps, and half of them are lagers" with "See what's pouring" and "Book a tour".
  2. "What is on and what you can take" shows pints, flights, crowlers, kegs, tours and buyouts with prices.
  3. "Two brewers who like doing it the slow way" introduces the brewery.
  4. The FAQ answers food, kids and dogs, growlers and tours.
  5. Gap to fix: add the live tap list, weekly hours and the food truck schedule the FAQ mentions.

Copyable build brief

A website for [brewery name] in [town]. Lead with "See what's pouring" linked to our tap list and our taproom hours. List pints, flights, crowlers or cans and kegs to go with prices. Add tours, private events, food policy (kitchen, food trucks or bring your own), kids and dogs rules, where to buy our beer, parking and a map.

What We.Inc does and does not do here

Tap listEdit it by hand in the editor, or link the tap list tool you already use. We.Inc does not sync with it.
Selling beer onlineCheck your local alcohol rules first. Any payments go through your own Stripe account.
Publishing for freeFree plan: up to 3 template sites on a we.inc address. No AI credits and no custom domain.
Having the AI write and change the sitePaid plans: Starter $20/mo, Pro $49/mo, Max $99/mo. You describe the business, then edit by clicking or by asking in chat.
Your own domainPaid plans only.
Taking paymentsThrough your own Stripe account, so the money goes to you. We.Inc does not hold funds.
FormsThe AI builds contact and request forms. A synced booking calendar is not built in: link the scheduling tool you already use.

What to adapt

  • Put hours and the tap list first.
  • Answer food, kids and dogs in plain words.
  • Show what can be taken home and at what price.

What not to copy

  • The sample prices, years, staff counts and reviews. They belong to made-up businesses.
  • Headlines that cannot be read over a photo.
  • A tap list button with nothing behind it.

Questions

Do you serve food?

The Ironwake sample says it has no kitchen, that a food truck parks outside on some days and that visitors can bring food. State your own setup.

Are kids and dogs allowed?

The sample allows kids until a set time and dogs on the patio only. Give your rules and the reason if there is one.

Start from a suitable design

Start building this brewery website. Or check costs with the website cost calculator, test a current site with the website grader, and see pricing.

What makes this brewery website work

The first line answers "why you"

The first thing a visitor reads is "Sixteen taps, and half of them are lagers", with "Brewing since 2016" set above it as a small label. The line underneath does the explaining: "A 15-barrel brewhouse behind glass, a taproom with actual tables, and beer we would rather brew well than brew weird. Crowlers and kegs to take home." Two buttons follow, "See what's pouring" for people ready to act and "Book a tour" for people who want to look around first. The layout is a banded hero, a wide strip of footage under a short headline block, using looping stock footage instead of a static photo.

Proof sits right under the fold

Directly below the hero, a strip of 4 short facts does the job most brewery sites leave to vague words like "trusted" or "experienced": 15 bbl (brewhouse), 16 (taps pouring), 2,400 bbl (brewed last year) and 9 yrs (on Wealthy Street). Each one is something a customer can check or hold the business to.

Prices on the page, not "call for a quote"

The "What is on and what you can take" section lists 6 taproom and to go: Pint, house beer ($7), Flight of four ($12), 32 oz crowler ($12 to $16), 1/6 barrel keg to go (From $95), Saturday brewery tour ($15) and Private taproom buyout (From $1,200). Prices run from $7 to $1,200, so a visitor can tell in seconds whether it fits the budget. A one-line note sets the terms: "Tap list changes weekly and is posted on the board and online each Tuesday." Each item gets a sentence of its own, for example "Sixteen taps, six core beers always on, ten rotating."

It explains who is behind it

Under the heading "Two brewers who like doing it the slow way", the about section says: "Ironwake opened in 2016 in a former auto body shop that already had the drains, which saved us a year. We lager properly, which means tank time we could spend on faster turns, and we say no to gimmicks more often than our sales rep would like." It then lists 3 concrete points instead of a paragraph of values: six core beers always on tap, no bait and switch, spent grain goes to a farm twenty minutes north and food trucks Thursday through Sunday, outside food welcome anytime.

Reviews name the detail

There are 3 reviews, each signed with a name and a context (Brett H., Eastown; Lisa F., Brewery tour; Danielle A., Private buyout). None of them says "great service". They mention a specific moment, like "Rented the taproom for a fortieth. Easiest party I have ever thrown."

The FAQ handles objections

The FAQ covers 4 questions: "Do you serve food?", "Are kids and dogs allowed?", "Can I get a growler or take beer home?" and "Do you offer tours?". The answers are direct. The first one reads: "We do not have a kitchen. A food truck parks out front Thursday through Sunday and the schedule is posted weekly."

The last step is obvious

The page closes on "Come drink a beer". It sets expectations before anyone gets in touch: "Walk in anytime we are open. For tours, kegs or a buyout, call or email the taproom manager." Hours are written out (Tue to Thu 3pm to 10pm, Fri and Sat noon to 11pm, Sun noon to 8pm, closed Mon) and so is the area covered (Grand Rapids, East Hills, Eastown, Kentwood). The phone number also sits in the header on every scroll position, so nobody has to hunt for it.

The design stays out of the way

The palette is three colors: a #fbf6ee background, #231a12 text and one accent (#a8471f) used only for buttons and labels. Headings are set in a serif face and buttons have 6px rounded corners. The menu has 6 items (Services, Pricing, About, Reviews, FAQ and Contact), all on one page, so it scrolls instead of making people click through.

Every service and price, as the site lists it

  • Pint, house beer ($7): Sixteen taps, six core beers always on, ten rotating.
  • Flight of four ($12): Five ounce pours, pick any four, served on a numbered paddle.
  • 32 oz crowler ($12 to $16): Filled and sealed to order from any tap except barrel-aged.
  • 1/6 barrel keg to go (From $95): Five gallons, 48 hours notice, $30 refundable keg deposit.
  • Saturday brewery tour ($15): 45 minutes with the brewer plus three tasting pours, 2pm and 4pm.
  • Private taproom buyout (From $1,200): Up to 90 guests, two dedicated bartenders, outside food allowed.

Questions its FAQ answers

  • Do you serve food?
  • Are kids and dogs allowed?
  • Can I get a growler or take beer home?
  • Do you offer tours?

Build a site like this for my brewery

Describe your business in a sentence and the AI writes a site like this one around it. Start building.

Prefer to start from a template?

Looking for ideas, or ready to build?

This page is for inspiration: one real example, taken apart. For the pages a brewery site needs, what it costs and what the builder can and cannot do, see the brewery website builder page.

Free plan: up to 3 template sites on a we.inc address, with no AI and no custom domain. AI building, like this example, starts at $20/mo, and custom domains are on paid plans. The AI builds request and contact forms; payments go through your own Stripe account.

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