Sample site built by our AI, not a customer site. North Bell Coffee is a made-up business; our AI wrote every section, from the headline to the 4-question FAQ. North Bell Coffee in Madison, Wisconsin. House-roasted single origin espresso and filter, whole beans, subscriptions and wholesale. Open 6:30am weekdays.
People on a coffee shop site want the drinks and prices, whether the beans are fresh, and when you are open. Shops that roast also want to sell bags and subscriptions. The designs below handle those differently.
Two sample sites from our library (a roaster with a bar and a coffee supplier), a drinks shop, one catalogue template and one showcase build. Our cafe examples page covers food-led cafes, so this page sticks to coffee. For each we read the design and noted how drinks and beans are priced and what a customer cannot do. Checked 27 September 2026. Every design here is from the We.Inc library and is labelled as a sample or template. None is a customer site, and no entry claims results.
Sample site built by our AI (made-up business). Open it
Task: A customer who wants fresh beans and to know what is on the bar today.
Design choice: "Roasted here Tuesday, in your cup Thursday" with "Shop beans" and "Start a subscription" as the two buttons. "What we pour and sell" prices Espresso and milk drinks $3.25 to $5.75, Filter by the cup $4.25 and Whole bean, 12 oz $18 to $24. The FAQ answers "How fresh is the coffee you sell?".
Limitation: Drinks are shown as price ranges, not a full drink list, and "Shop beans" needs a real store behind it. Add your menu and link each bag to checkout.
Restaurant template from the We.Inc library. Open it
Task: A roastery cafe that wants the full drink menu with prices on the page.
Design choice: Ember & Roast opens with "Coffee worth sitting down for." and an "Order beans" button. "Poured with intention" lists every drink: Espresso $3.5, Cortado $4.5, V60 Pour Over $6, Chemex for Two $10, plus pastries "From the Oven".
Limitation: Beans are a button only: no origins, bag sizes or prices. It also has no FAQ about freshness or grinding.
Sample site built by our AI (made-up business). Open it
Task: A roaster that also supplies cafes and offices and wants a wholesale page.
Design choice: "Coffee roasted Monday, on your bar Wednesday" with "Request pricing" and "Book a tasting". It prices Wholesale whole bean coffee From $9.40 per lb and Barista training $450 per session, and the FAQ covers "Is there a minimum order?".
Limitation: Written for cafe owners, not people walking in. Use it as a model for a wholesale page next to your shop site.
Sample site built by our AI (made-up business). Open it
Task: A counter-service drinks shop where most customers order ahead.
Design choice: "Tea brewed today, pearls cooked this hour" puts "Order ahead" first. Drinks are priced by type (Classic milk teas $5.75 to $6.75, Toppings $0.75 each) and the FAQ answers "Can I get less sugar?".
Limitation: Tea, not coffee. Borrow the order ahead button and the customising answers, not the menu.
Showcase build from a one-line prompt (made-up business). Open it
Task: A shop owner seeing what a one-line prompt produces before writing a real brief.
Design choice: Built from "A website for a coffee shops business in Atlanta": "Where Atlanta gathers" with a "Visit Us Today" button and a menu of Menu, Behind the scenes and Hours & visit.
Limitation: A one-line prompt guesses: the menu bar includes "Cleanses", which no coffee shop asked for, and no prices show up top. Give the AI your drinks, prices and hours.
| Design | Espresso and milk drinks | Filter by the cup | Whole bean, 12 oz |
|---|---|---|---|
| North Bell Coffee | $3.25 to $5.75 | $4.25 | $18 to $24 |
| Ember & Roast | Espresso $3.5, latte $6 | V60 $6, Chemex $10 | Button, no price |
| North Line Coffee Supply | Not offered | Not offered | Wholesale, per lb |
| Half Moon Tea House | Not offered | Not offered | Not offered |
| Brew Atlanta | Menu link only | Not shown | Not shown |
A website for [shop name], a coffee shop in [neighborhood, city] that [roasts in house / serves a named roaster]. Lead with the drinks menu and today's hours. List espresso and milk drinks, filter coffee and pastries with prices, then whole beans by origin with bag size, price and roast date. Add a subscription option, a short story about how we source and roast, an FAQ covering freshness, grinding, decaf and non-dairy milk, and a contact section with address, hours and a wholesale inquiry form.
| Selling beans online | Add products and take payment through your own Stripe account. Shipping rates and stock are yours to set up. |
| Mobile ordering at the counter | Link the ordering app you already use. The site does not run a point of sale. |
| Publishing for free | Free plan: up to 3 template sites on a we.inc address. No AI credits and no custom domain. |
| Having the AI write and change the site | Paid plans: Starter $20/mo, Pro $50/mo, Max $99/mo. You describe the business, then edit by clicking or by asking in chat. |
| Your own domain | Paid plans only. |
| Taking payments | Through your own Stripe account, so the money goes to you. We.Inc does not hold funds. |
| Forms | The AI builds contact and request forms. A synced booking calendar is not built in: link the scheduling tool you already use. |
The North Bell sample says every bag has a roast date and nothing on the shelf is older than four days. On your site, say how often you roast and the oldest bag you will sell.
The sample says yes, free, and asks what brewer you use, while nudging people with a grinder toward whole bean. Write your own answer and keep it that short.
Start building this coffee shop website. Or check costs with the website cost calculator, test a current site with the website grader, and see pricing.
The first thing a visitor reads is "Roasted here Tuesday, in your cup Thursday", with "Roasting since 2019" set above it as a small label. The line underneath does the explaining: "A small drum roaster in the back, two espresso options daily, and filter brewed by the cup. Whole beans go out within four days of roast, never off a warehouse shelf." Two buttons follow, "Shop beans" for people ready to act and "Start a subscription" for people who want to look around first. The layout is a split hero, copy on one side and footage on the other, using looping stock footage instead of a static photo.
Directly below the hero, a strip of 4 short facts does the job most coffee shop sites leave to vague words like "trusted" or "experienced": 4 days (max from roast to bag), 2 (espressos on bar daily), 6:30am (weekday open) and 11 (wholesale accounts). Each one is something a customer can check or hold the business to.
The "What we pour and sell" section lists 6 bar and beans: Espresso and milk drinks ($3.25 to $5.75), Filter by the cup ($4.25), Whole bean, 12 oz ($18 to $24), Subscription, every 2 or 4 weeks (From $17 per bag), Wholesale coffee program (Quoted) and Home brewing class ($35). Prices run from $3.25 to $35, so a visitor can tell in seconds whether it fits the budget. A one-line note sets the terms: "Bring your own cup and take fifty cents off any drink." Each item gets a sentence of its own, for example "Two espressos daily, one classic and one bright single origin."
Under the heading "A twelve kilo roaster behind the espresso machine", the about section says: "Ilya opened North Bell in 2019 after eight years behind other people's bars, with the specific goal of not selling stale coffee. We roast twice a week on a small drum machine you can watch from the counter and buy green coffee through importers who publish what farmers were paid." It then lists 3 concrete points instead of a paragraph of values: roast date printed on every bag we sell, green coffee bought through transparent-pricing importers and baristas trained for six weeks before pulling shots alone.
There are 3 reviews, each signed with a name and a context (Tomasz K., Weekday regular; Hallie N., Subscriber; Craig D., Wholesale account). None of them says "great service". They mention a specific moment, like "The subscription means I have not bought grocery store coffee in two years."
The FAQ covers 4 questions: "How fresh is the coffee you sell?", "Will you grind beans for me?", "Do you have decaf and non-dairy milk?" and "Can you supply my cafe or office?". The answers are direct. The first one reads: "Every bag has a roast date on it and nothing goes on the shelf older than four days. Coffee is generally at its best from three to twenty-one days off roast, so buying it fresh actually matters."
The page closes on "Come in or order beans". It sets expectations before anyone gets in touch: "Beans ship nationally and deliver free within Madison. For wholesale, email or call and ask for Ilya." Hours are written out (Mon to Fri 6:30am to 5pm, Sat and Sun 7am to 4pm) and so is the area covered (Atwood, Schenk-Atwood, east side Madison). The phone number also sits in the header on every scroll position, so nobody has to hunt for it.
The palette is three colors: a #faf6f0 background, #2b2119 text and one accent (#9a5b1f) used only for buttons and labels. Headings are set in a serif face and buttons have 8px rounded corners. The menu has 6 items (Services, Pricing, About, Reviews, FAQ and Contact), all on one page, so it scrolls instead of making people click through.
Describe your business in a sentence and the AI writes a site like this one around it. Start building.
This page is for inspiration: one real example, taken apart. For the pages a coffee shop site needs, what it costs and what the builder can and cannot do, see the coffee shop website builder page.
Free plan: up to 3 template sites on a we.inc address, with no AI and no custom domain. AI building, like this example, starts at $20/mo, and custom domains are on paid plans. The AI builds request and contact forms; payments go through your own Stripe account.
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