White label website builder
Run our $2M AI website builder under your own brand. Your customers build their sites on it and pay you every month.
30-minute demo · 0% transaction fee · 50,000+ websites built on it
A white label website builder where AI builds every client site
A white label website builder is software you resell to your own clients under your own brand. We.Inc is a white label AI website builder: your clients sign in on your web address, describe their business, and the AI writes and lays out their site. You review it, they publish it, and they pay you every month through your own Stripe.
What you are actually reselling
Your own branded website builder. Your clients see your name, logo and colours on the sign-in page, the dashboard, the editor and every email. The builder runs on your domain (app.yourbrand.com) and client sites publish on sites.yourbrand.com or their own domain.
Behind your brand, the AI does the building. A client types what they do, and the builder writes the pages, the headlines and the service descriptions. Changes happen by clicking on the page or asking in chat, so you are not rebuilding sites by hand.
How a white label website builder is priced
Most white label website builders charge a platform fee plus a fee for every client site, so your bill grows with every client you sign. We.Inc white-label pricing is tailored to your volume and setup, and you get your exact price on a 30-minute demo. There is a 0% transaction fee on what your clients pay you.
You set your own prices. Your clients pay you through your own Stripe account, so the money and the client relationship stay with you.
White label, private label or reseller?
Vendors use all three words for the same idea: a website builder you sell as your own. The difference that matters is how much of it carries your brand. On We.Inc the portal, the builder, client sites and billing carry your brand; whether a small "Powered by WeInc" line shows and whether email comes from your own domain depends on your setup.
Who uses a white label AI website builder
Web design and marketing agencies turning one-off projects into monthly revenue, freelancers who want a productised website offer, hosting providers adding a builder to their plans, and SaaS platforms that want site building inside their own product.
Compare and plan
- Best white-label AI website builders for agencies, ranked
- How white label website builder pricing works
- Cheapest white label website builder, by cost per site
- Duda white label pricing and the alternative
- Simvoly white label alternative
- White label website builder for SaaS platforms
- Reseller billing through your own Stripe
- Reseller margin calculator
- Private label vs white label website builder
One client, start to finish, under your brand
This is the path a client takes on your portal. The screens below are from the We.Inc app; on your portal they carry your name, logo and colours.
- They get your invite. You invite a client from your portal. The email comes with your name on it.
- They sign in on your address. Your own sign-in page and dashboard at app.yourbrand.com, with your logo and colours on every page.
- They describe their business. The AI writes and lays out the site from that description. You can review it before it goes live.
- They edit by clicking or chatting. Text and pictures change by clicking them, or by asking for changes in chat.
- The site goes live. On sites.yourbrand.com or the client's own domain.
- They pay you. Through your own Stripe account, at the price you set. 0% transaction fee.
Who does what
| Task | We.Inc | You | Your client |
|---|---|---|---|
| Running and hosting the builder and client sites | We.Inc | - | - |
| Improving the product | We.Inc | - | - |
| AI building | AI credits agreed on your demo (or your own AI key) | - | - |
| Brand and domain setup | Copies your DNS records | Logo, colours, two nameserver changes | - |
| Price to clients | - | You set it | - |
| Billing and collecting | 0% transaction fee | Your own Stripe account | Pays you |
| Day-to-day client questions | Demo and onboarding call | You answer under your name | - |
| Site content and approval | - | Review before publishing | Describes the business, edits |
| Terms with your clients | - | Yours to write | - |
Cancelling and leaving
- Your contract terms are agreed with you on the demo, before you sign.
- Your clients pay you through your own Stripe, so the client relationship was never ours.
- Your customers' sites are yours if you leave.
- Pricing is tailored to your volume and setup, so you know your exact price before you start.
When something else may suit you better
- You want AI to build each client site, under your brand: We.Inc white label
- You want the most mature hand-built editor and accept a fee per site: Duda
- You mainly want a CRM, with sites on the side: GoHighLevel
- You build one or two sites for yourself, not for clients: A regular We.Inc plan (Starter $20/mo) or the free plan
Work out your own numbers with the reseller margin calculator before you choose.
Frequently asked questions
What is a white label website builder?
Software that builds websites which you sell under your own brand. Your clients sign in on your web address, see your logo and colours, and pay you; the company that makes the builder stays invisible. On We.Inc the builder is AI: a client describes their business and the site is written and laid out for them, which you then review, edit and publish.
How much does a white label website builder cost?
Most charge a monthly platform fee plus a fee per site. In September 2026 Duda white label adds about $17 per extra site, Brizy Cloud about $8 and 10Web about $4. We.Inc white-label pricing is tailored to your volume and setup, so you get your exact price on a 30-minute demo. You set your own price to clients (most agencies charge $79 to $199 a month per site).
What is the best white label website builder?
It depends on how you build. If you want the site written for you, We.Inc is the only one here where AI builds each client site from a description, with your own domain and your own Stripe. Duda has the most mature hand-built editor but charges per site, and GoHighLevel suits agencies that mainly want a CRM. Our ranked list of the best white-label AI website builders for agencies compares them side by side.
Is a private label website builder the same as a white label website builder?
In practice, mostly yes. Private label traditionally means a product made for one seller, white label means one product that many sellers rebrand. Website builder vendors use both terms for the same thing: a builder your clients use under your name. What matters is how deep the branding goes: your domain, your logo, your emails and your billing.
Is white labeling legal?
Yes. Reselling software under your own brand is legal when the vendor licenses it for that, which is what a white label plan is. Reselling under your own brand is exactly what the We.Inc white-label plans are for. You remain responsible for your own terms with your clients.
What are the disadvantages of white labeling?
The main ones are dependence and support. You rely on the provider to keep the product running and improving, you answer your clients' questions under your own name, and switching providers later can be work. Before you choose, check who supports you, what it costs as you grow, and whether your clients' sites come with you if you leave. On We.Inc they do.
How do I get started?
Book a 30-minute demo. We show you the builder under your brand, look at how many client sites you plan to run and give you your exact price. Then we set up your branded portal and you invite your first client.
How much does it cost?
Pricing is tailored to your volume and setup: how many client sites you run, your own domain and email, and how much AI building your clients do. Book a 30-minute demo and you get your exact price on the call.
Do you take a cut of what my clients pay?
No. There is a 0% transaction fee. Your clients pay you through your own Stripe account, in your own currency, and the money lands in your account, not ours.
What exactly do my customers get?
Their own sign-in page and dashboard on your portal, with your name on every page and email. They describe the website they want and the AI builds it. You do not hire developers or run servers. We keep it running and keep improving it.
Can I use my own domain?
Yes. We copy your existing DNS records, so your current website and email keep working. You change two nameservers at your registrar, and within an hour your portal answers at app.yourbrand.com and client sites at sites.yourbrand.com.
Can my customers tell I'm using We.Inc?
Everything they see carries your name, logo and colours. Whether a small “Powered by WeInc” line shows, and whether email comes from your own domain, depends on your setup: ask on the demo.
I only look after a handful of customers. Am I too small?
Not necessarily. Pricing is tailored to your volume, so tell us how many customers you look after on the demo and you get an exact price. You keep every payment your customers make through your own Stripe.
I already use Duda, GoHighLevel or Webflow. Do I have to move everything myself?
No. Mention it on your demo and we will look at your current sites and plan the move: what moves as is, what we rebuild, and how long it takes. Both stay live until you say go.
Do I need a demo first?
Yes. White label starts with a free 30-minute demo, where you see the builder working and get your exact price.
What happens to my customers' sites if I leave?
They are yours. Your contract terms are agreed on the demo, and your customers pay you through your own Stripe, so the relationship never belonged to us.
What a white label website builder actually gives you
A white label website builder is a platform someone else builds and maintains, which you resell to your own clients under your own brand. Your clients sign in at your domain, see your logo, pay your prices, and never learn that We.Inc exists. You keep the client relationship and the margin; we keep the platform running.
The distinction that matters when you are comparing options is how much of the surface is genuinely yours. Many products marketed as white label only let you drop a logo into a corner while the vendor's name stays in the URL, the emails and the billing statement. Anything your client can see should carry your brand, or you are paying for a reseller badge rather than a reseller business.
What you can rebrand
- Your own domain. Clients work at app.youragency.com rather than a vendor subdomain.
- Your logo, colours and typography across the builder, the client dashboard and the login screen.
- Your billing. Payments run through your own Stripe account via Stripe Connect, so charges appear under your business name on your client's statement.
- Your pricing. You set what you charge and to whom. There is no vendor-imposed price floor and no per-site fee eating the difference.
- Your transactional email, sent from your domain rather than ours.
White-label pricing
Pricing is tailored to your volume and setup. Book a 30-minute demo and you get your exact price on the call.
What sets your price: how many client sites you plan to run, whether you want your own domain and email domain, how much AI building your clients will do (or whether you bring your own AI key), and how much setup help you want.
We take a 0% transaction fee on what your clients pay you. See how white-label pricing works and how competitors charge per site.
How the margin works
You charge your clients whatever you decide, and they pay your own Stripe account. We take 0% of what they pay. Your platform cost is quoted for your volume and setup on a 30-minute demo, so your margin is your client revenue minus that quote.
What 25, 250 and 1,000 client sites cost elsewhere
| Platform | Plan used | 25 sites | 250 sites | 1,000 sites | White label? |
|---|---|---|---|---|---|
| Duda | White Label $199/mo, 4 sites, then $17/site | $556 ($22.24/site) | $4,381 ($17.52/site) | $17,131 ($17.13/site) | Yes, White Label and Custom plans only |
| Brizy Cloud | White Label $159/mo, 10 sites, then $8/site | $279 ($11.16/site) | $2,079 ($8.32/site) | $8,079 ($8.08/site) | Yes, White Label plan |
| 10Web | Agency Core $960/yr, 20 sites, then $4/site | $100 ($4.00/site) | $1,000 ($4.00/site) | $4,000 ($4.00/site) | Branded dashboard from Agency Core. Full reseller white label is quote only |
| GoHighLevel | Unlimited $297/mo, unlimited sub-accounts | $297 ($11.88/site) | $297 ($1.19/site) | $297 ($0.30/site) | Rebranded web app on Unlimited (third-party reports). SaaS mode needs Founder at $497 |
| Simvoly | WL Advanced $149 (5 sites), WL Ultimate $497 (unlimited) | $497 ($19.88/site) | $497 ($1.99/site) | $497 ($0.50/site) | Yes, white-label plans |
| SiteSwan | Agency $199 (20 sites), Pro $300 (100 sites), then $5/site | $300 ($12.00/site) | $1,050 ($4.20/site) | $4,800 ($4.80/site) | Yes, reseller program |
| Wix Studio | Site plans from about $17/site/mo (annual) | $425 ($17.00/site) | $4,250 ($17.00/site) | $17,000 ($17.00/site) | No. Clients see Wix and pay Wix |
| Webflow | Basic site plan $15/site/mo (annual) | $375 ($15.00/site) | $3,750 ($15.00/site) | $15,000 ($15.00/site) | No white-label product |
Who this suits, and who it does not
It works well for agencies with recurring client work, freelancers who want a productised website offer instead of bespoke projects, hosting providers adding a builder to an existing plan, and SaaS platforms embedding site creation into their own product.
It suits you less well if you build a small number of highly bespoke sites a year, where a per-project tool is cheaper, or if your clients specifically want to own and self-host their stack. Worth knowing up front: every site is real React, Vite and TypeScript that can be exported to GitHub, so a client who later wants to take the code in house is not blocked.
Questions worth asking any white label vendor
- Does the client ever see the vendor's name, in the URL, in emails, or on their card statement?
- Is there a per-site or per-seat fee on top of the platform fee?
- Who owns the client relationship and the payment method?
- Can you export the underlying code, or are your clients locked to the platform?
- What happens to live client sites if you stop paying?
Explore the white label platform
- Custom branding: your logo, colours and domain across the whole product
- Client dashboard: what your clients see when they log in
- Reseller billing: charging clients through your own Stripe
- Reseller dashboard: managing your book of client sites
- For MSPs and agencies
- For freelancers
- For hosting providers
- For SaaS platforms
- White label API: embed site generation directly in your own product
White label for your industry
Who it is for
- For government
- Universities
- Franchisors
- Associations
- Healthcare systems
- Banks and credit unions
- Telecoms and ISPs
- Embedded builder
- Dental service organizations
- Insurance agency networks
- Domain registrars
- Payments and POS companies
- Real estate brokerages
- Accounting firm networks
- Law firm networks
- Print and sign shops
- Property management companies
- Coworking operators
- Staffing agencies
- Local media publishers
- Coaches and consultants
- Social media agencies
- Marketplaces and directories
- State agencies
- Community colleges
- Tourism boards
- Economic development
- Chambers of commerce
- Nonprofit federations
- Denominations and church networks
- Vertical software companies
- Wholesale distributors
- Automotive and equipment dealers
- Cooperatives and buying groups
- For hotel groups
- For travel advisor networks
- For event platforms and venues
- For restaurant groups
- Online course platforms
- Startup accelerators
- Business formation services
- Accounting software platforms
- Mortgage lenders
- Direct sales companies
- Sports leagues and clubs
- Unions and professional bodies
- For campaign software platforms
- For marketing software companies
- For fundraising platforms
- For wedding vendor platforms
- API
- AI white label
- Setup guide
- Reseller models
- Single sign-on
- For agencies
Features
- Multi-site management
- Brand governance
- Audit log
- Client permissions
- Branded client emails
- Custom domains
- Code export
- AI site generation
- Visual editor
- Portal designer
- Branded login
- Template library
- Client onboarding
- Client analytics
- Team roles
- Bulk operations
- Client help center
- Client invites
- Site handover
Plan your offer
Compare
- Vendasta alternative
- WordPress Multisite alternative
- Drupal multisite alternative
- CivicPlus alternative
- Granicus alternative
- Finalsite alternative
- HubSpot CMS alternative
- Duda white label
- Simvoly alternative
- GoHighLevel alternative
- 10Web alternative
- Brizy alternative
- SiteSwan alternative
- Wix Studio alternative
- Webflow alternative
Guides and templates
- ADA Title II Website Deadline: April 2027 and April 2028 Explained
- Government Website RFP Template (Copy and Edit) + Scoring Rubric
- Website Platform Procurement Checklist: 42 Questions to Ask Vendors
- Section 508 vs ADA Title II vs WCAG: Which Applies to Your Website?
- Website Governance Policy Template (Copy and Adapt)
- Website Vendor Exit Plan: Contract Clauses to Avoid Lock-In
- An Accessibility Testing Process Web Teams Can Actually Keep Up
- How Do Agencies Deliver Many Client Sites from Templates Without Every Site Looking the Same?
- AODA Website Requirements: What Ontario Organisations Must Do, and How to Prove It
- Content Approval Workflow for Websites: Who Signs Off, When, and How to Stop It Becoming a Bottleneck
- Domain Management for Agencies: Ownership, Access and Renewals Without the 2 a.m. Outage
- Emergency Alerts on Government Websites: Banners, Pages and a Playbook for the Worst Day
- The European Accessibility Act and Websites: Who It Covers and What to Do First
- Migrating Off Drupal Multisite: Choosing a Path After Drupal 7 and Moving Sites in Order
- Migrating Off WordPress Multisite: Inventory, Export, Rebuild and Redirect Without Losing Traffic
- How Do I Move 80 Client Websites to a White-Label Platform Without Losing Rankings or Clients?
- Municipal Website Content Inventory: A Step-by-Step Method and Spreadsheet Template
- Plain Language for Government Websites: Rules, Before-and-After Rewrites and a Review Checklist
- Should a Web Agency Resell Domain Names? Margins, Rules and the Safer Alternative
- Should an Agency Switch from WordPress to a No-Code Website Builder?
- Should an Agency Let Clients Edit Their Own Website? Access Levels, Rules and a Policy You Can Copy
- Is a White-Label Website Builder Good for Client SEO? A 12-Point Test to Run Before You Commit
- University Web Governance: A Federated Model That Works for Faculties, Labs and Central Teams
- Website Analytics for the Public Sector: What to Measure, What Not to Collect, and How to Report It
- Website Brand Guidelines Template: The Web-Specific Rules a Logo PDF Leaves Out
- Website Content Audit Template: Inventory, Score and Decide What Every Page Becomes
- Website Handover Checklist: Everything to Transfer When a Site Changes Hands
- Website Platform Total Cost of Ownership: A Five-Year Model for Organisations Running Many Sites
- Public Sector Website Redesign Project Plan: Phases, Roles, Timeline and Risks
- Website SLA Checklist: What a Service Level Agreement Should Promise, Measure and Exclude
- White-Label Platform Contract Checklist for Agencies: What to Agree Before You Resell
- Can an Agency White-Label an AI App Builder and Resell the Apps to Clients?
- How Are White-Label Website Builder Licences Priced for Agencies? The Five Models and What 50 Sites Really Cost
- Who Owns a Client's Website When an Agency Builds It on a White-Label Platform?
- Accessible PDF Alternatives for Public Websites: When to Turn a PDF Into a Web Page
- Department Microsites: When a Separate Site Is Right, and How to Stop Them Sprawling
- Franchise Location Pages: How to Make Each One Worth Ranking
- Public Library Website Accessibility: Catalogs, Event Calendars and the Vendors Behind Them
- School District Website Accessibility: A Title II Plan for the District Site and Every School Site
- Website Builder Security Questionnaire: 50 Questions for Vendors
- White-Label Website Builder vs Enterprise CMS: An Honest Fit Guide
Product
Who It's For
- For Agencies
- For Freelancers
- For Hosting Providers
- For SaaS Platforms
- For Startups
- For Financial Services
- For Healthcare
Features
Resources
- Blog
- Help Center
- Free Business Tools
- Free UI Components
- Website Templates
- Template Collections
- Website Examples
- Guides
- Comparisons
- Alternatives
- Best Lists
- Reviews
- Pricing Guides
- Use Cases
- Glossary & Guides
- Integrations
- Developers
- Benchmark
- Windows App